Our Journey

March 2015
Better Be Goods

In 2015 the two Rotterdam brothers Beekhuizen who after having careers at Greenchoice and Tango gas stations founded Better Be Goods and started selling their own -outdoor products- through Amazon. The knowledge gained resulted in advising companies that wanted to grow internationally. In 2017 the company moved from Rotterdam to the quieter Harlingen.

November 2019
1P Trading - Trade
In 2019, brothers Beekhuizen founded 1P Trading to focus on physical trade and fulfilment on online marketplaces by using data to accurately trade products.
June 2020
DivisionM - Advisory

In 2020, DivisionM was founded to offer advisory services to clients that wanted to grow on Amazon. Schelto Witsen Elias was hired as the managing director to grow DivisionM using his exprience gained from Google, Dowe Egberts and retail.  The company has now 7 all round specialists working in an office located in Amstelveen.

About DivisionM

We are DivisionM. Your Marketplace Team to grow on Amazon. Our full service agency will help you create and execute a winning growth strategy on the marketplace of your choice.

Most of our clients already have a professional marketing and sales department, but lack the knowledge and hands to be successful on marketplaces with the same focus. We help them – temporarily, permanently, flexibly – with the proper management of both Vendor and Seller accounts.

We are a full-service Team and therefore we can support all challenges within a marketplace. From content strategy to logistics issues. But we also have the right tools and ICT support to successfully integrate sales on marketplaces like Amazon and Bol.com into your business.

We see selling on marketplaces as a must-have for any brand, we believe there are huge sales to be made there, but we know from experience that knowledge and the right strategic decisions are necessary to be (and remain) successful.

We have a background in retail, data and automation, and we have been active internationally with products on Amazon for many years. We therefore know from experience what can be done, what is important and how to achieve success. Our team consists of several senior all-rounders, complemented by specialists with a background at several large online marketplaces and tech companies.

Meet our team.

Martijn Beekhuizen
Founder, Better Be Goods
Bart Beekhuizen
Founder, Better Be Goods
Schelto Witsen Elias
Managing Director
Mansi Khurana-Reuzenaar
Operations Coordinator
Alexandros Dymiotis
Account Manager


DivisionM is built on a culture of creativity, curiosity, collaboration, and caring that helps successful businesses build brands with personality and purpose on Amazon and other marketplaces.